Online consumer reviews play an important role in shaping potential customers' purchase decisions in e-commerce. Previous studies have analyzed the influence of online consumer reviews on sales, mainly considering factors such as reviewers' and viewers' profiles, information provided, and...

Internet + and Electronic Business in China is a comprehensive resource that provides insight and analysis into E-commerce in China and how it has revolutionized and continues to revolutionize business and society. Split into four distinct sections, the book first lays out the theoretical...

Internet + and Electronic Business in China is a comprehensive resource that provides insight and analysis into E-commerce in China and how it has revolutionized and continues to revolutionize business and society. Split into four distinct sections, the book first lays out the theoretical...