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Pay-What-You-Want – A New Part...
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1
Interactive Pricing
Spann, Martin
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 151-164)
.
2008
Persistent link: https://www.econbiz.de/10003762119
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2
Social commerce : a contingency framework for assessing marketing potential
Yadav, Manjit S.
;
Valck, Kristine de
;
Hennig-Thurau, …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10010242268
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3
Accounting for word-of-mouth effects in preference-based market forecasts
Pescher, Christian
;
Spann, Martin
- In:
Journal of forecasting
33
(
2014
)
2
,
pp. 95-107
Persistent link: https://www.econbiz.de/10010424869
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4
Preference markets in new product development
Dahan, Ely
;
Soukhoroukova, Arina
;
Spann, Martin
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
2
,
pp. 16-25
Persistent link: https://www.econbiz.de/10009419845
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5
Social media and academic performance : does the intensity of Facebook activity relate to good grades?
Skiera, Bernd
;
Hinz, Oliver
;
Spann, Martin
- In:
Schmalenbach business review : sbr
67
(
2015
)
1
,
pp. 54-72
Persistent link: https://www.econbiz.de/10010471731
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6
Identification of lead users for consumer products via virtual stock markets
Spann, Martin
;
Ernst, Holger
;
Skiera, Bernd
;
Soll, Jan …
- In:
The journal of product innovation management : an …
26
(
2009
)
3
,
pp. 322-335
Persistent link: https://www.econbiz.de/10003833215
Saved in:
7
Prognose von Marktentwicklungen anhand virtueller Börsen
Spann, Martin
;
Soukhoroukova, Arina
;
Skiera, Bernd
- In:
Handbuch Marktforschung : Methoden, Anwendungen, …
,
(pp. 791-809)
.
2008
Persistent link: https://www.econbiz.de/10003573345
Saved in:
8
The interplay between online consumer reviews and recommender systems : an experimental analysis
Baum, Daniela
;
Spann, Martin
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
1
,
pp. 129-162
Persistent link: https://www.econbiz.de/10011433889
Saved in:
9
Can't buy me love ... or can i? : social capital attainment through conspicuous consumption in virtual environments
Hinz, Oliver
;
Spann, Martin
;
Hann, Il-Horn
- In:
Information systems research : ISR
26
(
2015
)
4
,
pp. 859-870
Persistent link: https://www.econbiz.de/10011420860
Saved in:
10
Pre-release consumer buzz
Houston, Mark B.
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 338-360
Persistent link: https://www.econbiz.de/10011844820
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