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The role of social media in the co-creation of value in relationship marketing : a multi-domain study
Abeza, Gashaw; O'Reilly, Norm; Finch, David J.; … - In: Journal of strategic marketing 28 (2020) 6, pp. 472-493
Persistent link: https://www.econbiz.de/10012313915
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Social media scholarship in sport management research : a critical review
Abeza, Gashaw; O'Reilly, Norm; Séguin, Benoit; … - In: Journal of sport management : the official journal of … 29 (2015) 6, pp. 601-618
Persistent link: https://www.econbiz.de/10011421884
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Exploring the involvement of athletes in influencing a host country's image via social media : the case of the Rio 2016 Olympic Games
Berdnikov, Maksim; O'Reilly, Norm; Abeza, Gashaw - In: International journal of sport management and marketing … 21 (2021) 3/4, pp. 209-225
Persistent link: https://www.econbiz.de/10012697140
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Activating a gloval sport sponsorship with social media : an analysis of TOP sponsors, Twitter, and the 2014 Olympic Games
Abeza, Gashaw; Pegoraro, Ann; Naraine, Michael L.; … - In: International journal of sport management and marketing … 15 (2014) 3/4, pp. 184-213
Persistent link: https://www.econbiz.de/10011541884
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Brand governance practices in Canadian national sport organizations : an exploratory study
Taks, Marijke; Séguin, Benoit; Naraine, Michael L.; … - In: European Sport management quarterly : ESMQ 20 (2020) 1, pp. 10-29
Persistent link: https://www.econbiz.de/10012256467
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Aligning governance, brand governance and social media strategies for improved organizational performance : a qualitative comparative analysis of national sport organizations
Lefebvre, Arthur; Parent, Milena M.; Taks, Marijke; … - In: Sport, Business and Management : an international … 14 (2023) 1, pp. 19-37
Persistent link: https://www.econbiz.de/10014451220
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Tourism destination image resiliency during a pandemic as portrayed through emotions on Twitter
Nadeau, John; Wardley, Leslie J.; Rajabi, Enayat - In: Tourism and hospitality research : THR 22 (2022) 1, pp. 60-70
Persistent link: https://www.econbiz.de/10012800300
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Social media responses and brand personality in product and moral harm crises : why waste a good crisis?
Nadeau, John; Rutter, Richard; Lettice, Fiona - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 11/12, pp. 1031-1054
Persistent link: https://www.econbiz.de/10012395421
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Social media management, objectification and measurement in an emerging market
Medjani, Fares; Rutter, Richard; Nadeau, John - In: International journal of business and emerging markets … 11 (2019) 3, pp. 288-311
Persistent link: https://www.econbiz.de/10012153228