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MGC, consumers’ engagement with MGC, WOM and consumers’ purchase intention : the case of Weibo platform
Lv, Zhepeng; Jin, Yue; Huang, Jinghua - In: Information systems and e-business management : ISeB 19 (2021) 2, pp. 495-516
Persistent link: https://www.econbiz.de/10012616928
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Triadic closure, homophily, and reciprocation : an empirical investigation of social ties between content providers
Song, Tingting; Tang, Qian; Huang, Jinghua - In: Information systems research : ISR 30 (2019) 3, pp. 912-926
Persistent link: https://www.econbiz.de/10012118900
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Using user- and marketer-generated content for box office revenue prediction : differences between microblogging and third-party platforms
Song, Tingting; Huang, Jinghua; Tan, Yong; Yu, Yifan - In: Information systems research : ISR 30 (2019) 1, pp. 191-203
Persistent link: https://www.econbiz.de/10012038218
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Unifying algorithmic and theoretical perspectives : emotions in online reviews and sales
Yu, Yifan; Yang, Yang; Huang, Jinghua; Tan, Yong - 2023
Persistent link: https://www.econbiz.de/10013556931