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Chile
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Academia : revista Latinoamericana de administración
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Identifying the factors that influence eWOM in SNSs : the case of Chile
Farías, Pablo
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 852-869
Persistent link: https://www.econbiz.de/10011859131
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2
Celebrity endorsement using different types of new media and advertising formats
Uribe, Rodrigo
;
Buzeta, Cristian
;
Manzur, Enrique
; …
- In:
Academia : revista Latinoamericana de administración
35
(
2022
)
3
,
pp. 281-302
Persistent link: https://www.econbiz.de/10013369857
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3
Understanding online retail brand equity : a cross-cultural perspective
Farías, Pablo
;
Reyes, Miguel
;
Peláez, Jenny
- In:
The journal of services marketing
37
(
2023
)
4
,
pp. 420-430
Persistent link: https://www.econbiz.de/10014276917
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