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The influence of social capital through social media : a study of the creation of value in shopping behaviour
Hyun, Hyowon; Gunn, Frances; Park, Jungkun - In: The international review of retail, distribution and … 29 (2019) 2, pp. 160-177
Persistent link: https://www.econbiz.de/10012208818
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Effects of technology readiness on prosumer attitude and eWOM
Han, Sang-Lin; Song, Hyunseok; Han, Jerry J. - In: Journal of global scholars of marketing science : … 23 (2013) 2, pp. 159-174
Persistent link: https://www.econbiz.de/10010406148
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Exploring the relationship between social media use and anti-luxury behavior : implications for interactive marketing strategies
Le, Hoang T. P. M.; Park, Jungkun; Nguyen, Trang Thi; … - In: Journal of research in interactive marketing : … 18 (2024) 4, pp. 549-569
Persistent link: https://www.econbiz.de/10015062570
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E-formity : consumer conformity behaviour in virtual communities
Park, JungKun; Feinberg, Richard A. - In: Journal of research in interactive marketing : … 4 (2010) 3, pp. 197-213
Persistent link: https://www.econbiz.de/10008656161
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A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention
Park, Jungkun; Hyun, Hyowon; Toulany Thavisay - In: Journal of retailing and consumer services 58 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012430623
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The effects of benefit-driven commitment on usage of social media for shopping and positive word-of-mouth
Ryu, Sann; Park, Jungkun - In: Journal of retailing and consumer services 55 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012268993
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Toward a new business model of retail industry : the role of brand experience and brand authenticity
Park, Jungkun; Hong, EunPyo; Park, Yun-na - In: Journal of retailing and consumer services 74 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014364645