Narrow search
Showing 1 - 5 of 5
Cover Image
Source, message and medium? : the role of personal values in forming credibility perceptions of non-sponsored product review videos
Alsaeed, Ghadeer R.; Keeling, Kathleen Anne; … - In: European journal of marketing 57 (2023) 5, pp. 1272-1297
Persistent link: https://www.econbiz.de/10014252281
Cover Image
Co-evolving e-tail and on-line communities : conceptual framework
Macaulay, Linda A.; Keeling, Kathy; McGoldrick, Peter; … - In: International journal of electronic commerce : IJEC 11 (2007) 4, pp. 53-77
Persistent link: https://www.econbiz.de/10003505761
Cover Image
Do immigration and social media facilitate or inhibit cognitive acculturation? : the role of individual dialecticism in dual-focused cultural stimuli evaluation
Wang, Weisha; Abosag, Ibrahim - In: Technological forecasting & social change : an … 145 (2019), pp. 523-531
Persistent link: https://www.econbiz.de/10012134623
Cover Image
Customers' need for uniqueness theory versus brand congruence theory : the impact on satisfaction with social network sites
Abosag, Ibrahim; Ramadan, Zaby B.; Baker, Thomas L.; … - In: Journal of business research : JBR 117 (2020), pp. 862-872
Persistent link: https://www.econbiz.de/10012288106
Cover Image
The mystique of customers' saturation in online brand communities
Ramadan, Zahy B.; Abosag, Ibrahim - In: Consumer behavior : practice oriented perspectives, (pp. 9-27). 2017
Persistent link: https://www.econbiz.de/10011854874