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Sidedness, commercial intent and expertise in blog advertising

Uribe, Rodrigo; Buzeta, Cristian; Velásquez, Milenka - In: Journal of business research : JBR 69 (2016) 10, pp. 4403-4410

Persistent link: https://www.econbiz.de/10011554668

Guerrilla marketing's effects on Gen Y's word-of-mouth intention : a mediation of credibility

Tam Duc Dinh; Mai Ngoc Khuong - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 4-22

Persistent link: https://www.econbiz.de/10011529157

Dynamic budget allocation for social media advertising campaigns : optimization and learning

Luzon, Yossi; Pinchover, Rotem; Khmelnitsky, Eugene - In: European journal of operational research : EJOR 299 (2022) 1, pp. 223-234

Persistent link: https://www.econbiz.de/10013206971

Perceptions and attitude toward advertising on social networks and search engines : a comparative analysis

Falcão, João; Isaías, Pedro - In: Journal of internet commerce 19 (2020) 4, pp. 404-436

Persistent link: https://www.econbiz.de/10012312283

Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?

Yang, Shuai; Lin, Shan; Carlson, Jeffrey R.; Ross, … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 526-557

Persistent link: https://www.econbiz.de/10011483113

How Google Advertisements attract consumers' call-to-action and electronic word-of-mouth

Chen, Tser Yieth; Wu, Hsueh Ling; Yun, Jiun-Hua - In: Asia marketing journal 26 (2024) 2, pp. 77-89

Persistent link: https://www.econbiz.de/10015398965

Does complementary role matter? : an empirical study on paid search and social ads on purchase

Li, Zongwei; Tian, Xu; Chen, Jianing; Ren, Lingling; … - In: South African journal of business management 54 (2023) 1, pp. 1-11

marketing effectiveness of paid search advertising and social advertising, and the moderating role of product type in it are … primarily investigated in this study. Design/methodology/approach: The interaction between paid search advertising and social … advertising and purchase is elucidated. Moreover, the moderating effects of product type on the relationship are examined. The …

Persistent link: https://www.econbiz.de/10014535948

An empirical analysis of seller advertising strategies in an online marketplace

Sun, Haoyan; Fan, Ming; Tan, Yong - In: Information systems research : ISR 31 (2020) 1, pp. 37-56

Persistent link: https://www.econbiz.de/10012242419

Reinforcement learning in social media marketing

Eklund, Patrik - In: Handbook of research on applied AI for international …, (pp. 30-48). 2021

Persistent link: https://www.econbiz.de/10012303423

Marketing agencies and collusive bidding in online ad auctions

Decarolis, Francesco; Goldmanis, Maris; Penta, Antonio - In: Management science : journal of the Institute for … 66 (2020) 10, pp. 4433-4454

Persistent link: https://www.econbiz.de/10012305249