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Consumers' responses on the emergence of influencer marketing in Greek market place
Theocharis, Dimitrios; Papaioannou, Eugenia - In: International journal of technology marketing : IJTMkt 14 (2020) 3, pp. 283-304
Persistent link: https://www.econbiz.de/10012534220
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The use and effectiveness of social media marketing on firm's performance and value creation on stakeholders : evidence from Greek B2B exporting firms
Kilipiri, Eleni; Markomichelakis, Dimitrios; … - In: International journal of technology marketing : IJTMkt 16 (2022) 1/2, pp. 111-130
Persistent link: https://www.econbiz.de/10013258248
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Wiki-Dic 2.0 : an e-voting approach to exploit user-generated content
Theodorou, Tryfon L.; Violettas, George E.; Georgiadis, … - In: E-strategies for resource management systems : planning …, (pp. 185-198). 2011
Persistent link: https://www.econbiz.de/10003997946
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Effective social media marketing strategy : Facebook as an opportunity for universities
Assimakopoulos, Costas; Antoniadis, Ioannis; Kayas, … - In: International journal of retail & distribution management 45 (2017) 5, pp. 532-549
Persistent link: https://www.econbiz.de/10011706974
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Engagement and reactions of brand posts on brand fan pages in Facebook : an investigation of brand posts' characteristics
Antoniadis, Ioannis; Assimakopoulos, Costas; … - In: International journal of internet marketing and … 15 (2021) 4, pp. 352-367
Persistent link: https://www.econbiz.de/10012670664
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Attitudes of college students towards online advertisement in social networking sites : a structural equation modelling approach
Antoniadis, Ioannis; Assimakopoulos, Costas; Koukoulis, … - In: International journal of internet marketing and … 13 (2019) 2, pp. 137-154
Persistent link: https://www.econbiz.de/10012105485