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Strategies in sports marketing...
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Marketing in the cyber era : strategies and emerging trends
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ECONIS (ZBW)
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1
Engagement in sports virtual brand communities
Santos, Manuel Alonso dos
;
Guardia, Francisco Rejón
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 273-279
Persistent link: https://www.econbiz.de/10011881786
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2
Using structural topic modelling to predict users' sentiment towards intelligent personal agents : an application for Amazon's echo and Google Home
Sánchez-Franco, Manuel J.
;
Arenas-Márquez, Francisco J.
; …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012665821
Saved in:
3
Facebook commerce usage intention : a symmetric and asymmetric approach
Santos, Manuel Alonso dos
;
Jiménez, M. Alguacil
; …
- In:
Information technology and management
21
(
2020
)
3
,
pp. 145-156
Persistent link: https://www.econbiz.de/10012310182
Saved in:
4
Sport marketing : cyber strategis for clubs and events
Alonso Dos Santos, Manuel
- In:
Marketing in the cyber era : strategies and emerging trends
,
(pp. 177-189)
.
2014
Persistent link: https://www.econbiz.de/10010241429
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