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ECONIS (ZBW)
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Effective entrepreneurial marketing on Facebook : a longitudinal study
Fink, Matthias
;
Koller, Monika
;
Gartner, Johannes
; …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 149-157
Persistent link: https://www.econbiz.de/10012230455
Saved in:
2
Community marketing in social media : can marketers leverage Facebook groups of celebrities?
Zauner, Alexander
;
Fink, Matthias
;
Maresch, Daniela
; …
- In:
International journal of entrepreneurship and small business
16
(
2012
)
4
,
pp. 406-421
Persistent link: https://www.econbiz.de/10009577152
Saved in:
3
The role of atmospheric cues in online impulse-buying behavior
Floh, Arne
;
Madlberger, Maria
- In:
Electronic commerce research and applications
12
(
2013
)
6
,
pp. 425-439
Persistent link: https://www.econbiz.de/10010505462
Saved in:
4
Service quality in social media communication of NPOs : the moderating effect of channel choice
Gartner, Johannes
;
Fink, Matthias
;
Floh, Arne
;
Eggers, …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 579-587
Persistent link: https://www.econbiz.de/10012665737
Saved in:
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