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Social web
Consumer behaviour
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Konsumentenverhalten
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Brazil
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Betriebliche Wertschöpfung
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Brasilien
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Unternehmenserfolg
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Brand meaning
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Innovation
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Innovationsmanagement
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Konsum
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Schwellenländer
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Virtual brand community
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Brito, Eliane Pereira Zamith
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Marketing intelligence & planning
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ECONIS (ZBW)
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The brand meaning co-creation process on Facebook
Rosenthal, Benjamin
;
Brito, Eliane Pereira Zamith
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 923-936
Persistent link: https://www.econbiz.de/10011798109
Saved in:
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New influentials : an exploratory study on blogs
Zanette, Maria Caroline
;
Brito, Eliane Pereira Zamith
; …
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10010256414
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