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Social web
Consumer behaviour
106,253
Konsumentenverhalten
103,810
Relationship marketing
31,456
Beziehungsmarketing
30,796
Theorie
15,281
Theory
15,104
Customer satisfaction
9,887
Kundenzufriedenheit
9,688
Brand management
9,611
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9,568
Online-Handel
9,254
Online retailing
9,238
Brand image
8,225
Markenimage
8,181
Social Web
8,094
Service quality
7,328
Dienstleistungsqualität
7,268
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7,095
Brand
7,082
Online-Marketing
6,324
Internet marketing
6,300
Deutschland
6,118
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5,904
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5,796
E-commerce
5,739
Einzelhandel
5,570
Retail trade
5,522
Experiment
5,464
Marketingmanagement
5,272
Marketing management
5,253
USA
5,088
Werbewirkung
5,005
Advertising effects
4,964
United States
4,818
Emotion
4,734
Vertrauen
4,311
Confidence
4,288
Advertising
3,894
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3,830
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4,676
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1,468
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231
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Filieri, Raffaele
26
Dwivedi, Yogesh K.
25
Law, Rob
24
Loureiro, Sandra Maria Correia
22
Ozuem, Wilson
19
Hollebeek, Linda D.
17
Rita, Paulo
17
Harrigan, Paul
16
Martínez-López, Francisco J.
16
Flavián Blanco, Carlos
15
Tan, Yong
15
Agnihotri, Raj
14
Bilgihan, Anil
14
Bigné Alcañiz, J. Enrique
13
Casaló, Luis V.
13
Ranfagni, Silvia
13
Septianto, Felix
13
Usman, Osly
13
Akram, Umair
12
Gázquez-Abad, Juan Carlos
12
Hajli, Nick
12
Hennig-Thurau, Thorsten
12
Ko, Eunju
12
Okumus, Fevzi
12
Rana, Nripendra P.
12
Stephen, Andrew T.
12
Malthouse, Edward C.
11
Seo, Yuri
11
Thaichon, Park
11
Veloutsou, Cleopatra
11
Ahuja, Vandana
10
Cheah, Jun-Hwa
10
Füller, Johann
10
Moro, Sérgio
10
Pavlou, Paul A.
10
Schivinski, Bruno
10
Schweidel, David A.
10
Vrontis, Demetris
10
Zhang, Jing
10
Aw, Eugene Cheng-Xi
9
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GFK
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Springer Fachmedien Wiesbaden
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Center Data
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Wageningen Economic Research
14
IGI Global
11
American Marketing Association
3
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2
European Parliament / Directorate-General for Internal Policies of the Union
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National Bureau of Economic Research
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
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1
Apprimus Verlag
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Consumers, Health and Food Executive Agency
1
Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
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1
Edward Elgar Publishing
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1
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1
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1
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1
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1
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1
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1
Galileo Press
1
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1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Großbritannien / Department for Business, Energy & Industrial Strategy
1
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Journal of business research : JBR
325
Journal of retailing and consumer services
281
International journal of internet marketing and advertising : IJIMA
134
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
123
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
102
Technological forecasting & social change : an international journal
96
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
83
Journal of promotion management : innovations in planning and applied research
76
The journal of product & brand management
76
Journal of internet commerce
74
International journal of advertising : the review of marketing communications
72
International journal of hospitality management
72
Psychology & marketing
72
Electronic commerce research
71
International journal of electronic marketing and retailing : IJEMR
66
Journal of marketing communications
66
International journal of consumer studies
64
Asia Pacific journal of marketing and logistics
60
Journal of management information systems : JMIS
59
Information systems research : ISR
58
Tourism management : research, policies, practice
58
Journal of electronic commerce research : JECR
56
International journal of contemporary hospitality management
54
Industrial marketing management : the international journal for industrial and high-tech firms
53
The journal of brand management : an international journal
50
International journal of business information systems : IJBIS
49
Journal of marketing management : JMM ; journal of the Academy of Marketing
49
Journal of hospitality marketing & management
46
Journal of marketing
45
Journal of strategic marketing
45
Marketing intelligence & planning
45
Cogent business & management
44
International journal of technology marketing : IJTMkt
44
Journal of travel and tourism marketing
43
Journal of marketing management : MM
42
Marketing science
41
International journal of e-business research : an official publication of the Information Resources Management Association
40
Management science : journal of the Institute for Operations Research and the Management Sciences
40
International journal of electronic commerce : IJEC
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
37
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ECONIS (ZBW)
8,091
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1
The impact of celebrity endorsement on followers’ impulse purchasing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 338-358
Persistent link: https://www.econbiz.de/10013550348
Saved in:
2
The influence of new media on the customer's behavior on the market
Chęcińska-Zaucha, Agnieszka
- In:
Annales Universitatis Mariae Curie-Skłodowska
49
(
2015
)
3
,
pp. 29-38
Persistent link: https://www.econbiz.de/10011515644
Saved in:
3
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
4
Examining relational benefits and costs in an online non-transactional context
Tsimonis, Georgios
;
Dimitriadis, Sergios
;
Koritos, Christos
- In:
International journal of internet marketing and …
12
(
2018
)
2
,
pp. 122-137
Persistent link: https://www.econbiz.de/10011859036
Saved in:
5
Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha
;
Samy, Martin
;
Jones, Brian
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
Saved in:
6
Online engagement and the role of digital influencers in product endorsement on Instagram
Silva, Marianny Jessica de Brito
;
Farias, Salomão …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
2
,
pp. 133-163
Persistent link: https://www.econbiz.de/10012258651
Saved in:
7
The effect of digital integrated marketing communications on not-for-profit sport consumption behaviors
Whitburn, Damien
;
Karg, Adam
;
Turner, Paul
- In:
Journal of sport management : the official journal of …
34
(
2020
)
5
,
pp. 417-434
Persistent link: https://www.econbiz.de/10012293375
Saved in:
8
Athlete branding via social media : examining the factors influencing consumer engagement on Instagram
Doyle, Jason P.
;
Su, Yiran
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 506-526
Persistent link: https://www.econbiz.de/10013350474
Saved in:
9
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
10
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
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