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Aligning 4C strategy with social network applications for CRM performance
Hung, Wei-Hsi; Chang, I-Cheng; Chen, Yan; Ho, Ying-Li - In: Journal of global information management : an official … 27 (2019) 1, pp. 93-110
Persistent link: https://www.econbiz.de/10012006639
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Impact of online review grouping on consumers' system usage behavior : a sytstem restrictiveness perspective
Li, Jia; Li, Xinmiao; Yen, David C.; Zhang, Pengzhu - In: Journal of global information management : an official … 24 (2016) 4, pp. 45-66
Persistent link: https://www.econbiz.de/10011623521
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Antecedents of emotional attachment of social media users
Wang, Tien; Yeh, Ralph Keng-Jung; Yen, David C.; … - In: The service industries journal 36 (2016) 9/10, pp. 438-451
Persistent link: https://www.econbiz.de/10011579225
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Celebrity endorsement and impulsive buying intentions in social commerce : the case of Instagram in Indonesia : celebrity endorsement
Zhu, Yu-Qian; Amelin, Dinna; Yen, David C. - In: Journal of electronic commerce in organizations : the … 18 (2020) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10012182746