-expressive brands towards brand love, brand advocacy through word of mouth, and brand advocacy acceptance, in the social media context … (inner self) and self-expressive brands (social self) have a positive effect to brand love. Brand love has a positive effect … on brand advocacy through word of mouth and brand advocacy acceptance. The results also show that self-expressive brands …

value. Methods of analysis and synthesis were used to determine the features of the implementation of the brand advertising …The aim of the study was to determine the impact of brand social media marketing on the dynamics of the company's share …) of the brands of global companies - leaders in market capitalization of shares, as well as to determine the …

. These platforms are used to communicate with friends as well as to follow other users and brands. Also, physicians have …

media marketing activities and brand equity positively affect the purchase intention of luxury brands, which is more … consumers. This study aims to determine the influence of social media marketing activities, brand equity, trust, and status … consumption on luxury brand purchase intentions in the Indian luxury market. 453 responses were obtained from the top four …

towards brands. An online questionnaire was used to collect data from 412 Instagram users in Egypt. The results suggest that … towards Instagram advertisements on their attitudes towards the advertised brands. The current study contributes theoretically … by presenting the factors that can make consumers hold favourable attitudes towards advertising on their Instagram …

information from the advertiser and embed it in a two-sided market setting with an advertising market. Our results show that …