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Subject
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Social web
Consumer behaviour
107,241
Konsumentenverhalten
104,797
Relationship marketing
31,695
Beziehungsmarketing
31,036
Service quality
24,425
Dienstleistungsqualität
23,678
Vertrauen
21,205
Confidence
20,547
Theorie
19,945
Theory
19,670
Customer satisfaction
17,230
Kundenzufriedenheit
15,634
Brand management
10,556
Markenführung
10,493
Online-Handel
9,803
Online retailing
9,784
Deutschland
9,494
Social Web
8,972
Germany
8,851
Brand image
8,847
Markenimage
8,784
Experiment
7,600
USA
7,468
Markenartikel
7,322
Brand
7,317
United States
7,067
Corporate reputation
6,797
Electronic Commerce
6,765
Firmenimage
6,709
Online-Marketing
6,665
Internet marketing
6,650
E-commerce
6,563
Einzelhandel
5,906
Retail trade
5,860
Marketingmanagement
5,668
Marketing management
5,646
Emotion
5,358
Werbewirkung
5,155
Advertising effects
5,114
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Online availability
All
Undetermined
5,122
Free
1,654
CC license
263
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Article
7,618
Book / Working Paper
1,351
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All
Article in journal
6,960
Aufsatz in Zeitschrift
6,960
Aufsatz im Buch
628
Book section
628
Graue Literatur
194
Non-commercial literature
194
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157
Working Paper
157
Hochschulschrift
114
Conference paper
86
Konferenzbeitrag
86
Collection of articles of several authors
84
Sammelwerk
84
Aufsatzsammlung
78
Thesis
59
Case study
48
Fallstudie
48
Konferenzschrift
26
Ratgeber
16
Collection of articles written by one author
15
Guidebook
15
Sammlung
15
Lehrbuch
8
Conference proceedings
5
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4
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3
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3
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3
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3
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2
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1
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1
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1
Forschungsbericht
1
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1
Gutachten
1
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1
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1
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1
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1
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English
8,652
German
320
French
2
Polish
2
Author
All
Filieri, Raffaele
28
Law, Rob
27
Dwivedi, Yogesh K.
26
Loureiro, Sandra Maria Correia
22
Ozuem, Wilson
22
Hollebeek, Linda D.
18
Flavián Blanco, Carlos
17
Harrigan, Paul
17
Rita, Paulo
17
Martínez-López, Francisco J.
16
Tan, Yong
15
Agnihotri, Raj
14
Bilgihan, Anil
14
Casaló, Luis V.
14
Ranfagni, Silvia
14
Akram, Umair
13
Bigné Alcañiz, J. Enrique
13
Ko, Eunju
13
Okumus, Fevzi
13
Rana, Nripendra P.
13
Septianto, Felix
13
Usman, Osly
13
Gázquez-Abad, Juan Carlos
12
Hajli, Nick
12
Hennig-Thurau, Thorsten
12
Stephen, Andrew T.
12
Thaichon, Park
12
Vrontis, Demetris
12
Malthouse, Edward C.
11
Pavlou, Paul A.
11
Schaarschmidt, Mario
11
Schivinski, Bruno
11
Seo, Yuri
11
Veloutsou, Cleopatra
11
Ahuja, Vandana
10
Cheah, Jun-Hwa
10
Füller, Johann
10
Luo, Xueming
10
Moro, Sérgio
10
Ooi, Keng-Boon
10
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All
Springer Fachmedien Wiesbaden
19
Consumers, Health, Agriculture and Food Executive Agency
15
GFK
15
Center Data
14
Wageningen Economic Research
14
IGI Global
13
Information Resources Management Association
4
American Marketing Association
3
National Bureau of Economic Research
3
De Gruyter Oldenbourg
2
European Commission / Joint Research Centre
2
European Parliament / Directorate-General for Internal Policies of the Union
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
Universität Mannheim
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Academy of Marketing
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Apprimus Verlag
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Consumers, Health and Food Executive Agency
1
Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
European Commission / Directorate-General for Justice and Consumers
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
1
Fachhochschule Reutlingen / European School of Business
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
Galileo Press
1
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Published in...
All
Journal of business research : JBR
353
Journal of retailing and consumer services
286
International journal of internet marketing and advertising : IJIMA
136
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
133
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Technological forecasting & social change : an international journal
104
International journal of hospitality management
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
Journal of marketing communications
81
The journal of product & brand management
78
Journal of internet commerce
77
Electronic commerce research
76
Journal of promotion management : innovations in planning and applied research
76
Psychology & marketing
75
International journal of advertising : the review of marketing communications
74
Tourism management : research, policies, practice
71
International journal of electronic marketing and retailing : IJEMR
66
International journal of consumer studies
64
Information systems research : ISR
63
Journal of management information systems : JMIS
62
Asia Pacific journal of marketing and logistics
60
Journal of electronic commerce research : JECR
60
International journal of contemporary hospitality management
58
International journal of business information systems : IJBIS
55
Industrial marketing management : the international journal for industrial and high-tech firms
53
The journal of brand management : an international journal
51
Journal of hospitality marketing & management
50
Journal of marketing management : JMM ; journal of the Academy of Marketing
50
Cogent business & management
47
Journal of marketing management : MM
47
Journal of strategic marketing
47
Marketing intelligence & planning
46
Journal of marketing
45
Journal of travel and tourism marketing
45
International journal of technology marketing : IJTMkt
44
Marketing science
43
Young consumers : insight and ideas for responsible marketers
43
Business horizons
42
International journal of electronic commerce : IJEC
42
International journal of e-business research : an official publication of the Information Resources Management Association
41
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Source
All
ECONIS (ZBW)
8,969
Showing
1
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10
of
8,969
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date (newest first)
date (oldest first)
1
Relationships among customer loyalty, customer satisfaction, corporate image and behavioural intention on social media for a corporation
Lv, Haixia
;
Yu, Guang
;
Wu, Gang
- In:
International journal of information technology and …
17
(
2018
)
3
,
pp. 170-183
Persistent link: https://www.econbiz.de/10011896613
Saved in:
2
Influencer review effect on customer purchase intention : an extension of TAM
Sethi, Ruhi
;
Kapoor, Deepa
- In:
International journal of e-business research : an …
17
(
2021
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012501775
Saved in:
3
A study on the individual's online shopping continuance intention on Amazon.in for consumer electronics
Dayal, Smita
;
Palsapure, Deelip
- In:
International journal of business and globalisation : IJBG
24
(
2020
)
2
,
pp. 240-255
Persistent link: https://www.econbiz.de/10012168699
Saved in:
4
Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred
;
Schnebelen, Stefanie
;
Schäfer, Daniela B.
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
Saved in:
5
Responding to negative online reviews : the effects of hotel responses on customer inferences of
trust
and concern
Sparks, Beverley
;
So, Kevin Kam Fung
;
Bradley, Graham L.
- In:
Tourism management : research, policies, practice
53
(
2016
),
pp. 74-85
Persistent link: https://www.econbiz.de/10011440024
Saved in:
6
Fashion brands on retail websites : customer performance expectancy and e-word-of-mouth
Loureiro, Sandra M. C.
;
Cavallero, Luisa
;
Miranda, …
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 131-141
Persistent link: https://www.econbiz.de/10011808565
Saved in:
7
Comparing email and SNS users : investigating e-servicescape, customer reviews,
trust
, loyalty and E-WOM
Tran, Gina A.
;
Strutton, David
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-17
Persistent link: https://www.econbiz.de/10012171958
Saved in:
8
Online shopping experience in India : an examination of consumers world
Dutt, Maani
;
Singh, Anurupa B.
;
Joshi, Ambrish
- In:
International journal of business excellence : IJBEX
21
(
2020
)
3
,
pp. 378-393
Persistent link: https://www.econbiz.de/10012250654
Saved in:
9
The influence of digital influencer, e-WOM and information quality on customer repurchase intention toward online shop in e-marketplace during pandemic COVID-19 : the mediation eff...
Wandoko, Wanda
;
Panggati, Ignatius Enda
- In:
Journal of relationship marketing : innovations and …
21
(
2022
)
2
,
pp. 148-167
Persistent link: https://www.econbiz.de/10013336327
Saved in:
10
Test of an integrative model of travel-related social media users' switching intentions
Kim, Taegoo
;
Karatepe, Osman M.
;
Lee, Gyehee
- In:
Service business
13
(
2019
)
2
,
pp. 339-361
Persistent link: https://www.econbiz.de/10012124325
Saved in:
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