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Social web
Advertising effects
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20
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20
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13
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Yoon, Hye Jin
11
Han, Jeong Yeob
3
Huang, Yan
3
Kim, Hanyoung
3
Ko, Youngjee
3
Seo, Youngji
3
Kim, Taeyeon
2
Lee, Jongmin
2
Lee, Yoon-Joo
2
Seo, Ja Kyung
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Edwards, Steven M.
1
Joo, Jinho
1
La Ferle, Carrie
1
Lee, Arturo
1
Miller, Jessica
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Muralidharan, Sidharth
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International journal of advertising : the review of marketing communications
3
Journal of marketing communications
2
Journal of social marketing : JSOCM
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
11
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1
The persuasive effects of social media narrative PSAs on COVID-19 vaccination intention among unvaccinated young adults : the mediating role of empathy and psychological reactance
Ko, Youngjee
;
Kim, Hanyoung
;
Seo, Youngji
;
Han, Jeong Yeob
- In:
Journal of social marketing : JSOCM
13
(
2023
)
4
,
pp. 490-509
Persistent link: https://www.econbiz.de/10014426708
Saved in:
2
Following the breadcrumbs : an analysis of online product review characteristics by online shoppers
Muralidharan, Sidharth
;
Yoon, Hye Jin
;
Sung, Yongjun
; …
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 113-134
Persistent link: https://www.econbiz.de/10011706451
Saved in:
3
A normative approach to motivating savings behavior : the moderating effects of attention to social comparison information
Yoon, Hye Jin
;
La Ferle, Carrie
;
Edwards, Steven M.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 799-822
Persistent link: https://www.econbiz.de/10011618395
Saved in:
4
The effects of information cues on perceived legitimacy of companies that promote corporate social responsibility initiatives on social networking sites
Lee, Yoon-Joo
;
Yoon, Hye Jin
;
O'Donnell, Nicole H.
- In:
Journal of business research : JBR
83
(
2018
),
pp. 202-214
Persistent link: https://www.econbiz.de/10011802565
Saved in:
5
Interdependent self-construal and number of Twitter followers : consumer responses to alcohol industry corporate social responsibility (CSR) campaign on Twitter
Joo, Jinho
;
Lee, Yoon-Joo
;
Yoon, Hye Jin
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1095-1120
Persistent link: https://www.econbiz.de/10013362128
Saved in:
6
The effects of user comment valence of Facebook health messages on intention to receive the flu vaccine : the role of pre-existing attitude towards the flu vaccine and psychological reactance
Kim, Hanyoung
;
Seo, Youngji
;
Yoon, Hye Jin
;
Han, Jeong Yeob
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1187-1208
Persistent link: https://www.econbiz.de/10012650638
Saved in:
7
The role of relevancy in native advertising on social media
Yoon, Hye Jin
;
Huang, Yan
;
Kim, Taeyeon
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 972-999
Persistent link: https://www.econbiz.de/10014321547
Saved in:
8
Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Saved in:
9
Prosocial native advertising on social media : effects of ad-context congruence, ad position and ad type
Huang, Yan
;
Yoon, Hye Jin
- In:
Journal of social marketing : JSOCM
12
(
2022
)
2
,
pp. 105-123
Persistent link: https://www.econbiz.de/10013274397
Saved in:
10
The effectiveness of influencer endorsements for smart technology products : the role of follower number, expertise domain and trust propensity
Kim, Taeyeon
;
Yoon, Hye Jin
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 192-206
Persistent link: https://www.econbiz.de/10014486326
Saved in:
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