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The effect of website usage and virtual community participation on brand relationships
Ellonen, Hanna-Kaisa; Tarkiainen, Anssi; Kuivalainen, Olli - In: International journal of internet marketing and … 6 (2010) 1, pp. 85-105
Persistent link: https://www.econbiz.de/10003938238
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Residents' videographic practices on TikTok (Douyin) : enacting and communicating social sustainability during a COVID-19 lockdown
Feng, Songming; Berndt, Adele; Ots, Mart - In: Journal of media business studies 21 (2024) 4, pp. 293-314
Persistent link: https://www.econbiz.de/10015178016
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Social dynamics and stakeholder relationships in personal branding
Dumont, Guillaume; Ots, Mart - In: Journal of business research : JBR 106 (2020), pp. 118-128
Persistent link: https://www.econbiz.de/10012158337
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From ivory towers to online bazaars? : the Internet, social media and comperting discourses in the newspaper industry
Kosonen, Miia; Ellonen, Hanna-Kaisa - In: Knowledge management research & practice : KMRP 8 (2010) 2, pp. 135-145
Persistent link: https://www.econbiz.de/10003984351
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Treat your customers as equals : fostering customer collaboration through social media
Ellonen, Hanna-Kaisa; Kosonen, Miia - In: International journal of electronic marketing and … 3 (2010) 3, pp. 221-240
Persistent link: https://www.econbiz.de/10009234918
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The impact of social media features on print media firms' online business models
Wikström, Patrik; Ellonen, Hanna-Kaisa - In: Journal of media business studies 9 (2012) 3, pp. 63-80
Persistent link: https://www.econbiz.de/10009675068
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Online content : who is willing to pay and for what?
Tarkiainen, Anssi; Arminen, Heli; Kuivalainen, Olli - In: International journal of business information systems : … 17 (2014) 3, pp. 283-305
Persistent link: https://www.econbiz.de/10010478637
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Reaching voters on social media : planning political advertising on Snapchat
Tanusondjaja, Arry; Michelon, Aaron; Hartnett, Nicole; … - In: International journal of market research 65 (2023) 5, pp. 566-580
Persistent link: https://www.econbiz.de/10014368514
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The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara; Michaelidou, Nina; Pourazad, Naser; … - In: Journal of marketing management : MM 34 (2018) 13/14, pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
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A comparison of social media influencers' KPI patterns across platforms : exploring differences in followers and engagement on Facebook, Instagram, YouTube, TikTok, and Twitter
Pourazad, Naser; Stocchi, Lara; Narsey, Shreya - In: Journal of advertising research 63 (2023) 2, pp. 139-159
Persistent link: https://www.econbiz.de/10014317765