Narrow search
Showing 1 - 3 of 3
Cover Image
The relationship between gratifications from social networking site use and adolescents' brand interactions
Apaolaza, Vanessa; Hartmann, Patrick; He, Jiaxun; … - In: Bridging the gap between advertising academia and practice, (pp. 29-41). 2017
Persistent link: https://www.econbiz.de/10011539962
Cover Image
How does restaurant's symbolic design affect photo-posting on Instagram? : the moderating role of community commitment and coolness
Apaolaza, Vanessa; Paredes, Mario R.; Hartmann, Patrick; … - In: Journal of hospitality marketing & management 30 (2021) 1, pp. 21-37
Persistent link: https://www.econbiz.de/10012423253
Cover Image
How greenfluencers boost climate action : why inspirational green leadership matters
Hartmann, Patrick; Apaolaza, Vanessa; Paredes, Mario R.; … - 2025
Persistent link: https://www.econbiz.de/10015374635