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Social web
New product development
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Mu, Jifeng
5
Qi, Jiayin
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Peng, Gang
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Tan, Yong
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Borah, Abhishek
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Qu, Qixing
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IEEE transactions on engineering management : EM
1
Information systems research : ISR
1
Journal of electronic commerce research : JECR
1
Journal of the Academy of Marketing Science
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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Technology adoption in online social networks
Peng, Gang
;
Mu, Jifeng
- In:
The journal of product innovation management : an …
28
(
2011
),
pp. 133-145
Persistent link: https://www.econbiz.de/10009388550
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2
Network structures and online technology adoption
Peng, Gang
;
Mu, Jifeng
- In:
IEEE transactions on engineering management : EM
58
(
2011
)
2
,
pp. 323-333
Persistent link: https://www.econbiz.de/10009007558
Saved in:
3
Modeling MGC strategies under extreme negative UGC
Qi, Jiayin
;
Qu, Qixing
;
Tan, Yong
;
Mu, Jifeng
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 150-161
Persistent link: https://www.econbiz.de/10010424806
Saved in:
4
Online group influence and digital product consumption
Mu, Jifeng
;
Thomas, Ellen
;
Qi, Jiayin
;
Tan, Yong
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 921-947
Persistent link: https://www.econbiz.de/10011924793
Saved in:
5
Creative appeals in firm-generated content and product performance
Mu, Jifeng
;
Zhang, Jonathan
;
Borah, Abhishek
;
Qi, Jiayin
- In:
Information systems research : ISR
33
(
2022
)
1
,
pp. 18-42
Persistent link: https://www.econbiz.de/10013188220
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