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Brand community : drivers and outcomes
Stokburger-Sauer, Nicola
- In:
Psychology & marketing
27
(
2010
)
4
,
pp. 347-368
Persistent link: https://www.econbiz.de/10003963755
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2
Destination's social media communication and emotions : an investigation of visit intentions, word-of-mouth and travelers' facially expressed emotions
Schoner-Schatz, Lisa
;
Hofmann, Verena
; …
- In:
Journal of destination marketing & management
22
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013041387
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3
Motivational drivers of content contribution to company- versus consumer-hosted online communities
Teichmann, Karin
;
Stokburger-Sauer, Nicola
;
Plank, Andreas
- In:
Psychology & marketing
32
(
2015
)
3
,
pp. 341-355
Persistent link: https://www.econbiz.de/10010527157
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4
Online consumption communities : an introduction
Stokburger-Sauer, Nicola
;
Wiertz, Caroline
- In:
Psychology & marketing
32
(
2015
)
3
,
pp. 235-239
Persistent link: https://www.econbiz.de/10010527173
Saved in:
5
Special issue: Online consumption communities
Stokburger-Sauer, Nicola
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10010527174
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