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Consumer behaviour
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Balaji, M. S.
8
Behl, Abhishek
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Jiang, Yangyang
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Kok Wei Khong
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Bhutani, Chitrakshi
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Chong, Alain Yee Long
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of internet commerce
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
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1
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
2
The dark side revealed : insights and implications from online brand communities
Behl, Abhishek
;
Bhutani, Chitrakshi
;
Jayawardena, Nirma …
- In:
The journal of product & brand management
33
(
2024
)
8
,
pp. 1041-1054
Persistent link: https://www.econbiz.de/10015173301
Saved in:
3
An investigation of online shopping experience on trust and behavioral intentions
Samuel, Lee Hao Suan
;
Balaji, M. S.
;
Kok Wei Khong
- In:
Journal of internet commerce
14
(
2015
)
2
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011432424
Saved in:
4
Determinants of negative word-of-mouth communication using social networking sites
Balaji, M. S.
;
Kok Wei Khong
;
Chong, Alain Yee Long
- In:
Information & management : the internat. journal of …
53
(
2016
)
4
,
pp. 528-540
Persistent link: https://www.econbiz.de/10011495336
Saved in:
5
Customer e-complaining behaviours using social media
Balaji, M. S.
;
Jha, Subhash
;
Stafford, Marla Royne
- In:
The service industries journal
35
(
2015
)
11/12
,
pp. 633-654
Persistent link: https://www.econbiz.de/10011401814
Saved in:
6
Travel posts on WeChat moments : a model for eWOM effectiveness
Jiang, Yangyang
;
Rao, Yong
;
Balaji, M. S.
;
Xu, Dan Xian
- In:
Tourism analysis : an interdisciplinary tourism & …
25
(
2020
)
1
,
pp. 123-136
Persistent link: https://www.econbiz.de/10012438087
Saved in:
7
Sharing travel related experiences on social media : integrating social capital and face orientation
Jayakumar, Thivashini
;
Goh, See-Kwong
;
Balaji, M. S.
- In:
Journal of vacation marketing
27
(
2021
)
2
,
pp. 168-186
Persistent link: https://www.econbiz.de/10012494059
Saved in:
8
Effectiveness of travel social media influencers : a case of eco-friendly hotels
Kapoor, Payal S.
;
Balaji, M. S.
;
Jiang, Yangyang
; …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1138-1155
Persistent link: https://www.econbiz.de/10013258973
Saved in:
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