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Digital and social media marketing : a results-driven approach
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Measuring brand awareness campaign evaluation and web analytics
Christov, Alexander
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Hausmann, Verena
;
Williams, Susan P.
- In:
Digital and social media marketing : a results-driven …
,
(pp. 279-300)
.
2017
Persistent link: https://www.econbiz.de/10011582721
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Monitoring enterprise collaboration platform change and the building of digital transformation capabilities : an information infrastructure perspective
Nitschke, Clara Sabine
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2021
Persistent link: https://www.econbiz.de/10012818984
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