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Competing for attention in social communication markets

Iyer, Ganesh; Katona, Zsolt - In: Management science : journal of the Institute for … 62 (2016) 8, pp. 2304-2320

Persistent link: https://www.econbiz.de/10011539518

Impact of marketing opportunities with social media networks

Thangavel, N.; Vanmathi, M. - In: International journal of economic research 12 (2015) 2, pp. 347-362

Persistent link: https://www.econbiz.de/10011419826

Applying data mining method for marketing purpose in social networks : case of Tebyan

Sharifian, Hani; Ashtiani, Mohammad Meisam Danesh; … - In: International journal of electronic marketing and … 8 (2017) 2, pp. 116-135

Persistent link: https://www.econbiz.de/10011796488

News website personalisation : the co-creation of content, audiences and services by online journalists and marketers

Malcorps, Sylvain - In: Journal of media business studies 16 (2019) 3, pp. 230-247

Persistent link: https://www.econbiz.de/10012176988

Artificial intelligence (AI) : revolutionizing digital marketing : guest editorial

Van Esch, Patrick; Black, J. Stewart - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 3, pp. 199-203

Persistent link: https://www.econbiz.de/10012668429

Innovations in communication and advertising : a perspective from small firms in southern Brazil

Rodrigues, Leonel Cezar; Riscarolli, Valéria; Zucco, … - In: International journal of internet marketing and … 12 (2018) 4, pp. 325-339

Persistent link: https://www.econbiz.de/10012139699

Marketing in the Metaverse : exploring marketing opportunities and potential pitfalls

Wannow, Stefanie; Beck, Chiara - In: Zukunft des Marketings, (pp. 57-76). 2023

, werden als besonders vielversprechend angesehen. Voraussetzung für ein erfolgreiches Metaverse-Marketing sind jedoch ein …Companies from diverse industries, such as gaming, travel, and retail, have started to explore emerging marketing … is still in its infancy, we aim to contribute to a better understanding of Metaverse marketing and its opportunities and …

Persistent link: https://www.econbiz.de/10014516198

Metaverse marketing : how the metaverse will shape the future of consumer research and practice

Dwivedi, Yogesh K.; Hughes, David Laurie; Wang, Yichuan; … - In: Psychology & marketing 40 (2023) 4, pp. 750-776

Persistent link: https://www.econbiz.de/10014290859

Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World

Adeola, Ogechi (ed.); Hinson, Robert (ed.); … - 2022

1. Marketing Communications and Brand Development in A Changing World – Introduction, Issues and Perspectives -- 2 …. SMEs Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framework for an Emerging … Economy -- 3. Integration of Augmented Reality (AR) and Virtual Reality (VR) as Marketing Communications Channels in the …

Persistent link: https://www.econbiz.de/10013203503

World Wide Web marketing : integrating the Web into your marketing strategy

Sterne, Jim - 2001 - 3. ed.

Persistent link: https://www.econbiz.de/10001565640