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Social web
Consumer behaviour
73
Konsumentenverhalten
59
Relationship marketing
38
Beziehungsmarketing
37
Customer satisfaction
26
Kundenzufriedenheit
22
Internet marketing
21
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13
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Innovationsakzeptanz
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9
Online-Handel
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8
Brand
8
Brand image
8
Customer integration
8
Digitalisierung
8
Digitization
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Kundenintegration
8
Markenartikel
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8
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Karjaluoto, Heikki
14
Jayawardhena, Chanaka
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Liu, Hongfei
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Mero, Joel
2
Munnukka, Juha
2
Osburg, Victoria-Sophie
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Tyrväinen, Olli
2
Yoganathan, Vignesh
2
Asiati, Diah Isnaini
1
Aslam, Bilal
1
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1
Dennis, Charles
1
Gummerus, Johanna
1
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1
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1
Mpinganjira, Mercy
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Journal of business research : JBR
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
The journal of business & industrial marketing
2
Business Advancement through Technology Volume I : Markets and Marketing in Transition
1
Business intelligence and analytics in small and medium enterprises
1
Contemporary issues in digital marketing
1
Contemporary issues in social media marketing
1
Industry 5.0 : Creative and Innovative Organizations
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Journal of customer behaviour
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Journal of interactive marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
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1
Customer engagement in a Facebook brand community
Gummerus, Johanna
;
Liljander, Veronica
;
Weman, Emil
; …
- In:
Management research review
35
(
2012
)
9
,
pp. 857-877
Persistent link: https://www.econbiz.de/10009660470
Saved in:
2
Talk up or criticize? : customer responses to WOM about competitors during social interactions
Ranaweera, Chatura
;
Jayawardhena, Chanaka
- In:
Journal of business research : JBR
67
(
2014
)
12
,
pp. 2636-2656
Persistent link: https://www.econbiz.de/10010483027
Saved in:
3
Social sharing of consumption emotion in electronic word of mouth (eWOM) : a cross-media perspective
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Osburg, Victoria-Sophie
- In:
Journal of business research : JBR
132
(
2021
),
pp. 208-220
Persistent link: https://www.econbiz.de/10012581597
Saved in:
4
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
Saved in:
5
The influences of social e-shopping in enhancing young women's online shopping behaviour
Dennis, Charles
;
Morgan, Alesia
;
Wright, Len Tiu
; …
- In:
Journal of customer behaviour
9
(
2010
)
2
,
pp. 151-174
Persistent link: https://www.econbiz.de/10003989252
Saved in:
6
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
7
Understanding the role of social media content in brand loyalty : a meta-analysis of user-generated content versus firm-generated content
Tyrväinen, Olli
;
Karjaluoto, Heikki
;
Ukpabi, Dandison
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 400-413
Persistent link: https://www.econbiz.de/10014425176
Saved in:
8
The role of digital channels in industrial marketing communications
Karjaluoto, Heikki
;
Mustomen, Nora
;
Ulkuniemi, Pauliina
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 703-710
Persistent link: https://www.econbiz.de/10011382374
Saved in:
9
Industrial branding in the digital age
Lipiäinen, Heini Sisko
;
Karjaluoto, Heikki
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 733-741
Persistent link: https://www.econbiz.de/10011382403
Saved in:
10
The use of web analytics for digital marketing performance measurement
Järvinen, Joel
;
Karjaluoto, Heikki
- In:
Industrial marketing management : the international …
50
(
2015
),
pp. 117-127
Persistent link: https://www.econbiz.de/10011411711
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