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Miles, Morgan P.
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Australasian marketing journal
1
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1
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Psychology & marketing
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ECONIS (ZBW)
6
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Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent
Harrigan, Paul
;
Evers, Uwana
;
Miles, Morgan P.
;
Daly, Tim
- In:
Journal of business research : JBR
88
(
2018
),
pp. 388-396
Persistent link: https://www.econbiz.de/10011869845
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2
Special issue: The role of qualitative research in current digital social media : issues and aspects
Gonc̦alves, Helena Martins
(
ed.
);
Rey-Martí, Andrea
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011627323
Saved in:
3
Customer engagement with tourism social media brands
Harrigan, Paul
;
Evers, Uwana
;
Miles, Morgan P.
;
Daly, …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 597-609
Persistent link: https://www.econbiz.de/10011643277
Saved in:
4
From e-CRM to s-CRM : critical factors underpinning the social CRM activities of SMEs
Harrigan, Paul
;
Miles, Morgan P.
- In:
Small enterprise research : SER ; the Journal of SEAANZ
21
(
2014
)
1
,
pp. 99-116
Persistent link: https://www.econbiz.de/10011684413
Saved in:
5
Applying a causal ambush marketing framework to social media : the "Pleasure is Diverse" campaign and the Australian marriage amendment
Small, Felicity
;
Mehmet, Michael
;
Miles, Morgan P.
- In:
Australasian marketing journal
27
(
2019
)
3
,
pp. 149-157
Persistent link: https://www.econbiz.de/10012110321
Saved in:
6
Promote or Perish? : a brief note on academic social networking sites and academic reputation
D'Alessandro, Steven
;
Miles, Morgan P.
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
5/6
,
pp. 405-411
Persistent link: https://www.econbiz.de/10012249052
Saved in:
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