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Using hotel reviews to assess hotel frontline employees' roles and performances
Hu, Feng; Trivedi, Rohit; Teichert, Thorsten - In: International journal of contemporary hospitality management 34 (2022) 5, pp. 1796-1822
Persistent link: https://www.econbiz.de/10013412103
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Determinants of positive consumer affect toward luxury brands' social media posts on sustainability : a fsQCA approach
Eastman, Jacqueline Kilsheimer; Shin, Hyunju; Jain, Varsha - In: Journal of business research : JBR 183 (2024), pp. 1-18
Persistent link: https://www.econbiz.de/10015144099
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Understanding the role of sweet and bitter eWoM on purchase behaviour of Indian consumers for a technological product
Jain, Varsha; Arora, Jasbeersingh; Ganesh B. E.; … - In: Middle East journal of management : MEJM 3 (2016) 2, pp. 144-163
Persistent link: https://www.econbiz.de/10011636849
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How digital platforms influence luxury purchase behavior in India?
Jain, Varsha; Schultz, Don E. - In: Journal of marketing communications 25 (2019) 1, pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
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Discovering surrogate branding via online image development : a case from India
Jain, Varsha; Kitchen, Philip J.; Ganesh B. E.; Garg, … - In: International journal of management concepts and … 12 (2019) 3, pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
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Social media platforms' digitalization or digital dominance? : the bright, dark sides and avenues of digital promotion strategies from different social media marketing ecosystems
Spais, George; Ul Haq, Junaid; Jain, Varsha - In: Journal of promotion management : innovations in … 31 (2025) 3, pp. 367-368
Persistent link: https://www.econbiz.de/10015339339
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Sociable gamification and social media promotions : personalization of social media promotions through strategic views
Roy, Gourav; Jain, Varsha; Behl, Abhishek - In: Journal of promotion management : innovations in … 31 (2025) 3, pp. 396-430
Persistent link: https://www.econbiz.de/10015339342
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Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh K.; Hughes, David Laurie; Wang, Yichuan; … - In: Psychology & marketing 40 (2023) 4, pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
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Social media influencers and immersive technologies for dynamic consumer behavior : editorial
Spais, George; Jain, Varsha; Ford, John B. - In: Journal of consumer behaviour 23 (2024) 5, pp. 2390-2394
Persistent link: https://www.econbiz.de/10015114623
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Metaverse in marketing and logistics : the state of the art and the path forward
Tan, Garry Wei-Han; Aw, Eugene Cheng-Xi; Cham, Tat Huei; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 12, pp. 2932-2946
Persistent link: https://www.econbiz.de/10014486550