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In pursuit of an effective B2B digital marketing strategy in an emerging market
Vieira, Valter Afonso; Almeida, Marcos Inácio Severo de; … - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 1085-1108
Persistent link: https://www.econbiz.de/10012153439
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Optimising digital marketing and social media strategy : from push to pull to performance
Vieira, Valter Afonso; Almeida, Marcos Inácio Severo de; … - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 7/8, pp. 709-739
Persistent link: https://www.econbiz.de/10013206743
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Amplifying retailers' sales with a hub's owned and earned social media : the moderating role of marketplace organic search
Vieira, Valter Afonso; Almeida, Marcos Inácio Severo de; … - In: Industrial marketing management : the international … 101 (2022), pp. 165-175
Persistent link: https://www.econbiz.de/10013197770
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The use of offline and online paid media, earned social media, and organic search in explaining supermarket's performance : a cyclical Echoverse model
Vargas, Vinicius Castilho; Vieira, Valter Afonso; … - In: Journal of marketing theory and practice : JMTP 33 (2025) 1, pp. 78-95
Persistent link: https://www.econbiz.de/10015191701