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Relationships between social Web, IMC and overall brand equity : an empirical examination from the cross-cultural perspective
Šerić, Maja - In: European journal of marketing : EJM 51 (2017) 3, pp. 646-667
Persistent link: https://www.econbiz.de/10011698257
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Segmenting customers according to online word-of-mouth about hotels
Moliner-Velázquez, Beatriz; Fuentes-Blasco, Maria; Gil … - In: Service business 15 (2021) 1, pp. 103-130
Persistent link: https://www.econbiz.de/10012489181
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Motivations and attitudes towards consulting eWOM when booking accommodation
Moliner-Velázquez, Beatriz; Fuentes-Blasco, María; … - In: Service business 17 (2023) 2, pp. 557-578
Persistent link: https://www.econbiz.de/10014333837
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Antecedents of online word-of-mouth reviews on hotels
Moliner-Velázquez, Beatriz; Fuentes-Blasco, Maria; Gil … - In: Journal of hospitality and tourism insights 5 (2022) 2, pp. 377-393
Persistent link: https://www.econbiz.de/10013189280
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The influence of electronic word of mouth on cosmetics purchasing : the role of the social component and engagement
Mendoza-Moreira, Madelyn; Moliner-Velázquez, Beatriz; … - In: International journal of pharmaceutical and healthcare … 19 (2025) 2, pp. 209-227
Persistent link: https://www.econbiz.de/10015419429
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Consumer-generated reviews on social media and brand relationship outcomes in the fast-food chain industry
Šerić, Maja; Praničević, Daniela Garbin - In: Journal of hospitality marketing & management 27 (2018) 2, pp. 218-238
Persistent link: https://www.econbiz.de/10011848352