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Social web
Consumer behaviour
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Law, Rob
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Bailey, Michael
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Füller, Johann
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18
Enikolopov, Ruben
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Hong, Yili
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Kreutzer, Ralf T.
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Center Data
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European Commission / Directorate-General for Communications Networks, Content and Technology
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Nomos Verlagsgesellschaft
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American Marketing Association
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Information Resources Management Association
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OECD
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epubli GmbH
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMA Winter Academic Conference <2023, Nashville, Tenn.>
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AMA Winter Academic Conference <2023, Online>
3
Chartered Institute of Public Relations
3
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Journal of business research : JBR
551
Journal of retailing and consumer services
320
Technological forecasting & social change : an international journal
264
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
262
Information systems research : ISR
182
International journal of internet marketing and advertising : IJIMA
180
Tourism management : research, policies, practice
160
Journal of management information systems : JMIS
149
SpringerLink / Bücher
142
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
141
International journal of hospitality management
124
Electronic commerce research
114
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
114
International journal of business information systems : IJBIS
111
Business horizons
108
Psychology & marketing
108
Management science : journal of the Institute for Operations Research and the Management Sciences
107
Industrial marketing management : the international journal for industrial and high-tech firms
105
Journal of marketing communications
104
Journal of internet commerce
98
International journal of advertising : the review of marketing communications
96
Journal of promotion management : innovations in planning and applied research
94
International journal of networking and virtual organisations : IJNVO
87
International journal of electronic marketing and retailing : IJEMR
85
Management information systems : mis quarterly
84
Marketing science
84
Journal of travel and tourism marketing
82
Cogent business & management
80
Journal of electronic commerce research : JECR
80
The journal of product & brand management
80
International journal of contemporary hospitality management
78
Journal of marketing management : MM
78
Springer eBook Collection
78
Asia Pacific journal of marketing and logistics
75
The journal of brand management : an international journal
75
International journal of consumer studies
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
74
Journal of marketing
73
Journal of hospitality marketing & management
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Journal of information & knowledge management : JIKM
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ECONIS (ZBW)
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1
Do you want me to watch this ad on social media? : the effects of norms on online video ad watching
Lee, Joonghwa
;
Kim, Mikyoung
;
Ham, Chang-Dae
;
Kim, Soojung
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 456-472
Persistent link: https://www.econbiz.de/10011849980
Saved in:
2
Social media
advertising
: the role of personal and societal norms in page like ads on
Facebook
Lee, Joonghwa
;
Kim, Soojung
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 329-342
Persistent link: https://www.econbiz.de/10013371023
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3
Shopping on social networks : is this the storefront of the future?
Wiese, Melanie
- In:
International journal of business information systems : …
36
(
2021
)
3
,
pp. 303-326
Persistent link: https://www.econbiz.de/10012506902
Saved in:
4
The use of
Facebook
to promote drinking among young consumers
Moraes, Caroline
;
Michaelidou, Nina
;
Meneses, Rita W.
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1377-1401
Persistent link: https://www.econbiz.de/10010433917
Saved in:
5
When social class and social norms shape word of mouth about eco-friendly tourism businesses
Hwang, Yoo Hee
;
Moon, Hyoungeun
- In:
Journal of vacation marketing
29
(
2023
)
2
,
pp. 175-188
Persistent link: https://www.econbiz.de/10014246965
Saved in:
6
Adoption intention and usage behaviour of mobile travel apps : integration of trust, and technology acceptance model with social cognitive theory
Hassan, H. M. Kamrul
;
Das, Saikat
;
Quader, Mohammed Shahedul
- In:
International journal of business innovation and …
33
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10015062837
Saved in:
7
Facebook
user's habits in getting commercial information : a study on Hong Kong students
Cheung, Fanny Sau-Lan
;
Leung, Wing-fai
- In:
Economics, management and financial markets
11
(
2016
)
3
,
pp. 56-71
Persistent link: https://www.econbiz.de/10011814242
Saved in:
8
Advertising
content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
9
Determining perceptions, attitudes and behaviour towards social network site
advertising
in a three-country context
Wiese, Melanie
;
Akareem, Husain Salilul
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
5/6
,
pp. 420-455
Persistent link: https://www.econbiz.de/10012249057
Saved in:
10
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
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