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Social web
Relationship marketing
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11
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11
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10
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Coussement, Kristof
6
De Ruyck, Tom
4
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2
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2
Becker, Laura
1
Biswas, Baidyanath
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1
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1
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International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of business research : JBR
2
European journal of operational research : EJOR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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1
Multi-label classification of member participation in online innovation communities
Debaere, Steven
;
Coussement, Kristof
;
De Ruyck, Tom
- In:
European journal of operational research : EJOR
270
(
2018
)
2
,
pp. 761-774
Persistent link: https://www.econbiz.de/10011869446
Saved in:
2
Walking the talk : co-creating the future of market research online communities
Troch, Thomas
;
De Ruyck, Tom
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
4
,
pp. 570-572
Persistent link: https://www.econbiz.de/10009576967
Saved in:
3
Join the research : participant-led open-ended questions
Verhaeghe, Annelies
;
De Ruyck, Tom
;
Schillewaert, Niels
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
5
,
pp. 655-678
Persistent link: https://www.econbiz.de/10003765000
Saved in:
4
"Connected research" : how market research can get the most out of semantic web waves
Schillewaert, Niels
;
De Ruyck, Tom
;
Verhaeghe, Annelies
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
1
,
pp. 11-27
Persistent link: https://www.econbiz.de/10003804968
Saved in:
5
Acceptance of text-mining systems : the signaling role of information quality
Demoulin, Nathalie T. M.
;
Coussement, Kristof
- In:
Information & management : the internat. journal of …
57
(
2020
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012159764
Saved in:
6
Does it pay off to communicate like your online community? : evaluating the effect of content and linguistic style similarity on B2B brand engagement
Meire, Matthijs
;
Coussement, Kristof
;
Caigny, Arno de
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 292-307
Persistent link: https://www.econbiz.de/10014226517
Saved in:
7
Leadership in innovation communities : the impact of transformational leadership language on member participation
Becker, Laura
;
Büttgen, Marion
;
Coussement, Kristof
; …
- In:
The journal of product innovation management : an …
39
(
2022
)
3
,
pp. 371-393
Persistent link: https://www.econbiz.de/10013465315
Saved in:
8
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
9
Leveraging machine learning and generative AI for content engagement : an exploration of drivers for the success of YouTube videos
Mishra, Arindra Nath
;
Sengupta, Pooja
;
Biswas, Baidyanath
; …
- In:
Journal of business research : JBR
193
(
2025
),
pp. 1-15
Persistent link: https://www.econbiz.de/10015425593
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