The paper presents results of research related to the presence and activities of banks in Bosnia and Herzegovina on social networks. The results of research show that banks in Bosnia and Herzegovina mostly use Facebook, mainly as a marketing tool. Although customer engagement is essential in the...

The paper presents the research of the current state of the presence and activities of higher education institutions in Bosnia and Herzegovina (BiH) on social network sites (SNS). Although higher education institutions in BiH have recognized the necessity of using social networks for...

Recently, social media has become an integral part of different business activities. One of these activities is the recruitment and selection of employees. The paper presents the results of empirical research conducted among the students of the University of Mostar, Bosnia and Herzegovina (BH)...

Web 2.0 offers great tools for building better customer relationships, improving employees’ productivity, and cutting costs. Results of different international research showed that many companies recognize the benefits of Web 2.0 technologies and use it in everyday business. But what is the...

The paper presents the results of empirical research on the impact of Web 2.0 technologies on a company's business. The research was conducted among top and middle managers in companies in Bosnia and Herzegovina. The results show that, although all respondents do not use the aforementioned...