Narrow search
Showing 1 - 5 of 5
Cover Image
Mining consumer minds : downstream consequences of host motivations for home-sharing platforms
Chung, Jaeyeon; Johar, Gita Venkataramani; Li, Yanyan; … - In: Journal of consumer research : JCR ; an … 48 (2022) 5, pp. 817-838
Persistent link: https://www.econbiz.de/10012877735
Cover Image
Mine your own business : market-structure surveillance through text mining
Netzer, Oded; Feldman, Ronen; Goldenberg, Jacob; … - In: Marketing science 31 (2012) 3, pp. 521-543
Persistent link: https://www.econbiz.de/10009562940
Cover Image
The polarity of online reviews : prevalence, drivers and implications
Schoenmueller, Verena; Netzer, Oded; Stahl, Florian - In: Journal of marketing research 57 (2020) 5, pp. 853-877
Persistent link: https://www.econbiz.de/10012271840
Cover Image
The power of brand selfies
Hartmann, Jochen; Heitmann, Mark; Schamp, Christina; … - In: Journal of marketing research 58 (2021) 6, pp. 1159-1177
Persistent link: https://www.econbiz.de/10012794322
Cover Image
Frontiers: polarized America : from political polarization to preference polarization
Schoenmueller, Verena; Netzer, Oded; Stahl, Florian - In: Marketing science 42 (2023) 1, pp. 48-60
Persistent link: https://www.econbiz.de/10014317005