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The extent of the influences of social media in creating "impulse buying" tendencies
Nuseir, Mohammed T. - In: International journal of business innovation and … 21 (2020) 3, pp. 324-335
Persistent link: https://www.econbiz.de/10012199534
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Is advertising on social media effective? : an empirical study on the growth of advertisements on the Big Four (Facebook, Twitter, Instagram, WhatsApp)
Nuseir, Mohammed T. - In: International journal of procurement management 13 (2020) 1, pp. 134-142
Persistent link: https://www.econbiz.de/10012178404
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Internet marketing and its impact on online communities
Nuseir, Mohammed T. - In: Journal of international business and economics : JIBE 16 (2016) 2, pp. 47-60
Persistent link: https://www.econbiz.de/10011514201
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Impacts of social media on the buying intention of the consumers in Edinburgh, UK
Al-Shawabkeh, Abdallah; Nuseir, Mohammed T.; Aljumah, Ahmad - In: International journal of procurement management 14 (2021) 4, pp. 470-486
Persistent link: https://www.econbiz.de/10012595864
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Marketing communication in the digital age : exploring the cultural historical activity theory in examining Facebook's advertising platform
Nuseir, Mohammed T.; Al-Shawabkeh, Abdallah - In: International journal of electronic customer … 12 (2019) 2, pp. 97-107
Persistent link: https://www.econbiz.de/10012253369
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Factors affecting the use of social networks as a customer relationship management tool
Nuseir, Mohammed T.; Al-Shawabkeh, Abdallah; Leibfried, … - In: International journal of business information systems : … 38 (2021) 2, pp. 179-199
Persistent link: https://www.econbiz.de/10012695172