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The dual roles of trust and risk in sport consumer decision-making in social commerce : an information adoption model
Chiu, Weisheng; Cho, Heetae; Chua, Hui Mei - In: Sport marketing quarterly : preferred journal of the … 32 (2023) 4, pp. 267-283
Persistent link: https://www.econbiz.de/10014475744
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An integrated model of consumers' decision-making process in social commerce : a cross-cultural study of the United States and China
Chiu, Weisheng; Oh, Ga-Eun; Cho, Heetae - In: Asia Pacific journal of marketing and logistics 35 (2023) 7, pp. 1682-1698
Persistent link: https://www.econbiz.de/10014315796
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The impact of social media-related motivation on fantasy sport users' playing skills, sense of competition and performance expectancy
Rai, Jaskirat Singh; Cho, Heetae; Itani, Maher; … - In: Asia Pacific journal of marketing and logistics 36 (2024) 11, pp. 2931-2952
Persistent link: https://www.econbiz.de/10015210847