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"Stop the unattainable ideal for an ordinary me!" : fostering parasocial relationships with social media influencers : the role of self-discrepancy
Aw, Eugene Cheng-Xi; Chuah, Stephanie Hui-wen - In: Journal of business research : JBR 132 (2021), pp. 146-157
Persistent link: https://www.econbiz.de/10012581576
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Gender differences in the wearable preferences, device and advertising value perceptions : smartwatches vs. fitness trackers
Gupta, Manali; Sinha, Neena; Singh, Pratibha; Chuah, … - In: International journal of technology marketing : IJTMkt 14 (2020) 2, pp. 199-225
Persistent link: https://www.econbiz.de/10012533943
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Service quality, customer sentiment and online ratings of beach hotels : an analysis of moderating factors
Kanapot Kalnaovakul; Balasubramanian, Kandappan; Chuah, … - In: Journal of hospitality and tourism insights 8 (2025) 3, pp. 988-1009
Persistent link: https://www.econbiz.de/10015272380