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Entrepreneurial marketing and the Web 2.0 interface
Jones, Brian
- In:
Journal of research in marketing and entrepreneurship : JRME
12
(
2010
)
2
,
pp. 143-152
Persistent link: https://www.econbiz.de/10008757397
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2
Corporate reputation in the era of Web 2.0 : the case of Primark
Jones, Brian
;
Temperley, John
;
Lima, Anderson
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 927-939
Persistent link: https://www.econbiz.de/10003902389
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3
Entrepreneurship education and Web 2.0
Jones, Brian
;
Iredale, Norma
- In:
Journal of research in marketing and entrepreneurship : JRME
11
(
2009
)
1
,
pp. 66-77
Persistent link: https://www.econbiz.de/10003949246
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4
Facebook: a blessing or a curse for grocery stores?
Peeroo, Swaleha
;
Samy, Martin
;
Jones, Brian
- In:
International journal of retail & distribution management
45
(
2017
)
11
,
pp. 1242-1259
Persistent link: https://www.econbiz.de/10011815706
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5
Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha
;
Samy, Martin
;
Jones, Brian
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
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