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The power to voice my hate! : exploring the effect of brand hate and perceived social media power on negative eWOM
Sharma, Isha; Jain, Kokil; Gupta, Ritu - In: Journal of Asia Business Studies 16 (2022) 4, pp. 652-675
Persistent link: https://www.econbiz.de/10013362362
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The dark side of brand-based online communities : the role of culture
Behl, Abhishek; Jain, Kokil - In: Journal of global marketing 36 (2023) 4, pp. 241-244
Persistent link: https://www.econbiz.de/10014390268
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Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.; Behl, Abhishek; Jain, Kokil; Baabdullah, … - In: Industrial marketing management : the international … 113 (2023), pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
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Empirical investigation of participation on crowdsourcing platforms : a gamified approach
Behl, Abhishek; Sheorey, Pratima; Chavan, Meena; Jain, Kokil - In: Journal of global information management 29 (2021) 6, pp. 1-27
Persistent link: https://www.econbiz.de/10012614503