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Examining online social brand engagement : a social presence theory perspective
Osei-Frimpong, Kofi; McLean, Graeme J. - In: Technological forecasting & social change : an … 128 (2018), pp. 10-21
Persistent link: https://www.econbiz.de/10011957066
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Chat now... examining the variables influencing the use of online live chat
McLean, Graeme J.; Osei-Frimpong, Kofi - In: Technological forecasting & social change : an … 146 (2019), pp. 55-67
Persistent link: https://www.econbiz.de/10012134649
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What drives me there? : the interplay of socio-psychological gratification and consumer values in social media brand engagement
Osei-Frimpong, Kofi; McLean, Graeme J.; Islam, Nazrul; … - In: Journal of business research : JBR 146 (2022), pp. 288-307
Persistent link: https://www.econbiz.de/10013271400