While emancipatory ethical social media campaigns play an imperative role for fostering relationship and facilitating peace, limited research has examined the motivational response from peace-promoting viral videos. This research scrutinizes the effects of a viral video titled “Peace...

While emancipatory ethical social media campaigns play an imperative role for fostering relationship and facilitating peace, limited research has examined the motivational response from peace-promoting viral videos. This research scrutinizes the effects of a viral video titled “Peace...

This paper is produce to find the internet users preferences for social media marketing. For this purpose, Kierzkowski et al. (1996) study questionnaire’s three segments (attract, engage and retain) were adopted and made required changes according to find the customer’s response. The results...

Seeking information about a product has always remained the most important element before purchase a product. The drive behind this study is to look in detail at the mediums where consumers land up to seek information about a product on the World Wide Web. The most common sources a consumer can...