This case study is for college students in an e-commerce or business strategy class who are interested in studying the role of social media, search engines, Google Analytics, Google AdSense, and mobile technology in building and maintaining a successful conventional website. The aim of the case...

The primary audience for this case study is business students who are taking classes in e-commerce, Web 2.0, social media, online business, business strategy, and internet marketing. Due to the fact that many Americans today are having problems with employment and income, but still have time to...

Global warming has become a major threat to life, yet very little information systems research has been conducted to help sustain the environment. The purpose of this single qualitative case study was to explore if social media can be used to increase the use of green technology, thus reducing...