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Let's laugh about it! : using humor to address complainers’ online incivility
Béal, Mathieu; Grégoire, Yany; Carrillat, François A. - In: Journal of interactive marketing 58 (2023) 1, pp. 34-51
Persistent link: https://www.econbiz.de/10014228864
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Humor in online brand-to-brand dialogues : unveiling the difference between top dog and underdog brands
Béal, Mathieu; Lécuyer, Charlotte; Guitart, Ivan - In: Journal of interactive marketing 60 (2025) 2, pp. 196-215
Persistent link: https://www.econbiz.de/10015412937
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Managing social media crises with your customers : the good, the bad, and the ugly
Grégoire, Yany; Salle, Audrey; Tripp, Thomas M. - In: Business horizons 58 (2015) 2, pp. 173-182
Persistent link: https://www.econbiz.de/10010497515
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When your best customers become your worst enemies : does time really heal all wounds?
Grégoire, Yany; Tripp, Thomas M.; Legoux, Renaud - In: GfK marketing intelligence review : Marketingforschung … 3 (2011) 1, pp. 26-35
Persistent link: https://www.econbiz.de/10009007733
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Striking the right notes : long- and short-term financial impacts of musicians' charity advocacy versus other signaling types
Nguyen, Chau Minh; Nepomuceno, Marcelo Vinhal; … - In: Journal of business ethics : JBE 193 (2024) 1, pp. 217-233
Persistent link: https://www.econbiz.de/10014637593