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How an online gaming community advertises brands to members : the roles of relational bonds and trust transfer
Kim, Min-Seong; Kim, Jihye - In: Journal of current issues and research in advertising 44 (2023) 3, pp. 274-294
Persistent link: https://www.econbiz.de/10014454750
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The influence of authenticity of online reviews on trust formation among travelers
Kim, Min-Seong; Kim, Jihye - In: Journal of travel research : a quarterly publication of … 59 (2020) 5, pp. 763-776
Persistent link: https://www.econbiz.de/10012215782
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Destination authenticity as a trigger of tourists' online engagement on social media
Kim, Min-Seong; Kim, Jihye - In: Journal of travel research : a quarterly publication of … 59 (2020) 7, pp. 1238-1252
Persistent link: https://www.econbiz.de/10012268371
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Using personalization for cause-related marketing beyond compassion fade on social media
Kim, Jihye; Kim, Min-Seong - In: Journal of research in interactive marketing : … 17 (2023) 2, pp. 299-316
Persistent link: https://www.econbiz.de/10014313377
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From empathetic hearts to digital hands : a study of compassion and donation behavior in social media advertising
Kim, Min-Seong; Kim, Jihye - In: Journal of retailing and consumer services 79 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10015100810
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Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju; Kim, Jihye - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
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"It’s my virtual space" : the effect of personalized advertising within social media
Kim, Jihye; Jeong, Hyun Ju - In: International journal of advertising : the review of … 42 (2023) 8, pp. 1267-1294
Persistent link: https://www.econbiz.de/10014450198
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Do consumers care about CSR activities of their favorite restaurant brands? : evidence from engagement on social networks
Kim, Min-Seong; Stepchenkova, Svetlana - In: Journal of hospitality marketing & management 30 (2021) 3, pp. 305-325
Persistent link: https://www.econbiz.de/10012513774
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Expertise and playfulness of social media influencers
Kim, Minseong; Baek, Tae Hyun - In: Journal of current issues and research in advertising 46 (2025) 1, pp. 19-39
Persistent link: https://www.econbiz.de/10015413421