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A Research Agenda for Service Marketing
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Social media and customer engagement
Tsiotsou, Rodoula H.
- In:
The Routledge handbook of service research insights and …
,
(pp. 373-387)
.
2020
Persistent link: https://www.econbiz.de/10012238678
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2
From customer to digital to civic to transformative engagement : a conceptual framework and future research directions
Tsiotsou, Rodoula H.
- In:
A Research Agenda for Service Marketing
,
(pp. 299-324)
.
2024
Persistent link: https://www.econbiz.de/10014518462
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3
The social aspects of consumption as predictors of consumer loyalty : online vs offline services
Tsiotsou, Rodoula H.
- In:
Journal of service management
27
(
2016
)
2
,
pp. 91-116
Persistent link: https://www.econbiz.de/10011564668
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4
Investigating the impact of social media images' value, consumer engagement, and involvement on eWOM of a tourism destination : a transmittal mediation approach
Abbasi, Amir Zaib
;
Tsiotsou, Rodoula H.
;
Khalil Hussain
; …
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014265687
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