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Can a CEO's YouTube apology following a service failure win customers' hearts?

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Political participation and engagement via different online and offline channels

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The Social Media Survival Guide: Strategies, Tactics, and Tools for Succeeding in the Social Web

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Is Twitter for the birds? : using Twitter to enhance student learning in a marketing course

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Emotional support, perceived corporate ownership and skepticism toward out-groups in virtual communities

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Diagnostic and prescriptive benefits of consumer participation in virtual communities of personal challenge

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Equity crowdfunding platforms and social media : a Twitter analysis

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