Showing 1 - 9 of 9
Persistent link: https://www.econbiz.de/10014513907
Online product reviews may be subject to self-selection biases that impact consumer purchase behavior, online ratings' time series, and consumer surplus. This occurs if early buyers hold different preferences than do later consumers regarding the quality of a given product. Readers of early...
Persistent link: https://www.econbiz.de/10014048295
Despite the rapid adoption of and increased spending on social media in the recent years, there is little existing research on the economic value of corporate social media investment or the factors that affect this value. In this study, we first provide empirical evidence using a large sample of...
Persistent link: https://www.econbiz.de/10012855234
Persistent link: https://www.econbiz.de/10009736932
By studying the change in employees’ network positions before and after the introduction of a social networking tool, I find that information-rich networks (low in cohesion and rich in structural holes), enabled by social media, have a positive effect on various work outcomes. Contrary to the...
Persistent link: https://www.econbiz.de/10014164208
Persistent link: https://www.econbiz.de/10011951789
Persistent link: https://www.econbiz.de/10012517047
Persistent link: https://www.econbiz.de/10012261945
Modern online retailing practices provide consumers with new types of real-time information that can potentially increase demand. In particular, showing sales information to a customer can increase certainty about product quality, inducing consumers to herd. This effect can be particularly...
Persistent link: https://www.econbiz.de/10014039075