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The open academic : why and how business academics should use social media to be more "open" and impactful

McCarthy, Ian P.; Bogers, Marcel L. A. M. - In: Business horizons 66 (2023) 1, pp. 153-166

Persistent link: https://www.econbiz.de/10013534406

Social media? : get serious! ; understanding the functional building blocks of social media

Kietzmann, Jan H.; Hermkens, Kristopher; McCarthy, Ian P.; … - In: Business horizons 54 (2011) 3, pp. 241-251

Persistent link: https://www.econbiz.de/10009126405

Social media? : it's serious! : understanding the dark side of social media

Baccarella, Christian V.; Wagner, Timm; Kietzmann, Jan H.; … - In: European management journal 36 (2018) 4, pp. 431-438

Persistent link: https://www.econbiz.de/10011917214

Averting the rise of the dark side of social media : the role of sensitization and regulation

Baccarella, Christian V.; Wagner, Timm; Kietzmann, Jan H.; … - In: European management journal 38 (2020) 1, pp. 3-6

Persistent link: https://www.econbiz.de/10012211538

Bittersweet! Understanding and Managing Electronic Word of Mouth

Kietzmann, Jan; Canhoto, Ana - 2014

For ‘viral marketing’, it is critical to understand what motivates consumers to share their consumption experiences through ‘electronic word of mouth’ (eWoM) across various social media platforms. This conceptual paper discusses eWoM as a coping response dependent on positive, neutral,...

Persistent link: https://www.econbiz.de/10014140984

Employee brand engagement on social media : managing optimism and commonality

Pitt, Christine S.; Botha, Elsamari; Ferreira, João J. M. - In: Business horizons 61 (2018) 4, pp. 635-642

Persistent link: https://www.econbiz.de/10011883636

Consumer generated brand extensions : definition and response strategies

Boon, Edward; Grant, Philip; Kietzmann, Jan - In: The journal of product & brand management 25 (2016) 4, pp. 337-344

Persistent link: https://www.econbiz.de/10011607040

How employees engage with B2B brands on social media : word choice and verbal tone

Pitt, Christine S.; Plangger, Kirk A.; Botha, Elsamari; … - In: Industrial marketing management : the international … 81 (2019), pp. 130-137

Persistent link: https://www.econbiz.de/10012107701

Hands-off? : lessons from high-touch professionals about going virtual

Ferguson, Sarah Lord; Smith, Claudia; Kietzmann, Jan - In: Business horizons 65 (2022) 3, pp. 303-313

Persistent link: https://www.econbiz.de/10013207704