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Effects of sponsorship disclosures on social media influencer-user psychological contract violation : moderated mediation effects through the expectancy violations lens
Jhawar, Anand; Varshney, Sanjeev; Kumar, Prashant - In: Journal of consumer marketing 42 (2025) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10015205247
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Impact assessment of social media usage in B2B marketing : a review of the literature and a way forward
Tiwary, Nishant Kumar; Kumar, Rishi Kant; Sarraf, Shagun; … - In: Journal of business research : JBR 131 (2021), pp. 121-139
Persistent link: https://www.econbiz.de/10012544944
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Sponsorship disclosure on social media : literature review and future research agenda
Jhawar, Anand; Varshney, Sanjeev; Kumar, Prashant - In: Management review quarterly 74 (2024) 3, pp. 1589-1617
Persistent link: https://www.econbiz.de/10015125065
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What impacts customer experience for B2B enterprises on using AI-enabled chatbots? : insights from Big data analytics
Kushwaha, Amit Kumar; Kumar, Prashant; Kar, Arpan Kumar - In: Industrial marketing management : the international … 98 (2021), pp. 207-221
Persistent link: https://www.econbiz.de/10013206362
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The emergence of virtual influencers : a shift in the influencer marketing paradigm
Jhawar, Anand; Kumar, Prashant; Varshney, Sanjeev - In: Young consumers : insight and ideas for responsible … 24 (2023) 4, pp. 468-484
Persistent link: https://www.econbiz.de/10014302749