Given the mediating role of value co-creation, this paper tries to demonstrate how social network marketing (SNM) could influence consumer purchase behavior (CPB). The proposed hypotheses are empirically tested in this study using a PLS-SEM and Necessary Condition Analysis (NCA) method...

Part I: Traditional Self-Employed Artisans, Home-Made Goods and Markets -- Ground Loom Weaving Among Negev Bedouin Women -- Artisans in Ethiopia -- Craft Artisans in Namibia’s Okavango Tribe -- Artisan Enterprise in the Rural Economy: Drystone Walling in North Yorkshire -- Traditional Food and...