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Using online opinion leaders to promote the hedonic and utilitarian value of products and services
Lin, Hsin-Chen; Bruning, Patrick F.; Swarna, Hepsi - In: Business horizons 61 (2018) 3, pp. 431-442
Persistent link: https://www.econbiz.de/10011866358
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Taking a global view on brand post popularity : six social media brand post practices for global markets
Lin, Hsin-Chen; Swarna, Hepsi; Bruning, Patrick F. - In: Business horizons 60 (2017) 5, pp. 621-633
Persistent link: https://www.econbiz.de/10011771677
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Social networks and social media : understanding and managing influence vulnerability in a connected society
Bruning, Patrick F.; Alge, Bradley J.; Lin, Hsin-Chen - In: Business horizons 63 (2020) 6, pp. 749-761
Persistent link: https://www.econbiz.de/10012388351
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How political candidates' use of Facebook relates to the election outcomes
Lin, Hsin-Chen - In: International journal of market research : JMRS ; the … 59 (2017) 1, pp. 77-96
Persistent link: https://www.econbiz.de/10011697951